Air Freight to Middle East: My Quote Isn’t the Lowest, But Customers Still Choose Me
Mr. He had a batch of chips to ship via air freight to Middle East. He asked around the market for quotes, which varied a lot—and ours was definitely not the lowest.
In fact, Mr. He already recognized our company's strength and had us as his default first choice. But he still wanted to bargain with me to save some money, after all, every penny counts.
I had communicated with Mr. He several times before. I told him that if 100 factories produce cups according to the same design, the quality will definitely differ. Today, I have to be bold enough to ask: do you really think that all services for air freight to Middle East are the same in terms of quality, transit time and guarantees? Are you only looking at the price without any other reference criteria?
The reality is that among 100 logistics companies, the level of reliability, speed, guarantee and timeliness will vary greatly.
We have been doing air freight to Middle East for 27 years and are among the top 3 logistics companies in Shenzhen. This is not something that can be achieved just by talking. There are actually very few logistics companies that can reach this scale. In China, the three-year survival rate of logistics companies is only 5%. Many logistics companies that started business with us back in the day may no longer exist.
Let’s take a look at how much more expensive we are than our peers. It’s just a percentage difference, of course, it’s impossible that others quote 10,000 US dollars while we charge 40,000 US dollars. I believe that with our company's high-quality services, the price cannot be as low as those small freight forwarders in urban villages. The main reason is that those small freight forwarders cannot guarantee service quality.
Besides, for air freight to Middle East, we cannot provide good services without reasonable profits. Many small freight forwarders’ tactic is to get you to sign the contract first, and then add all kinds of extra fees later. My service is always a one-time price. Once we sign the contract, we will take responsibility for any unexpected price changes.
So you need to consider the actual price difference between us and others. I think a 5% difference is quite normal. You know, companies like Huawei use our services for their overseas exhibitions. That’s why in the industry, high-end customers say that once they cooperate with DL for one order, they will basically establish a long-term partnership.
Why does Huawei choose us for their exhibitions? Because exhibitions have strict timeliness requirements—they can never be delayed. For shipments that don’t require strict timeliness, arriving two days earlier or later doesn’t matter much. But exhibitions absolutely cannot be late. I don’t dare to say that we handle all of Huawei’s bulk shipments, but one thing is certain: we are definitely the logistics provider for Huawei’s exhibitions.
Please think it over again. Actually, I know roughly what quotes our peers can offer. Maybe our price is 5% higher than others. Even if an order is worth 2,000 US dollars, 5% of that is only 100 US dollars. The value of your goods may be 20,000 US dollars. Divide 100 US dollars by 20,000 US dollars—do you really think this small difference is unacceptable? This slight increase in logistics cost is like adding just a little extra cost to each of your devices, which won’t affect your sales or profits at all. But it can increase your security factor—I can’t say it’s 100%, but it’s definitely between 95% and 98%.
Why take unnecessary risks? What we can guarantee is the service standard of one of the top 3 logistics companies in Shenzhen.
After in-depth communication, Mr. He agreed with me and said he would sign the contract for this batch of chips shipped via air freight to Middle East as soon as possible.
DL Logistics is one of the top 5 logistics providers for air freight to Middle East. We have exclusively secured 20 pallet positions per week on two major airlines. We have priority clearance channels at airports in the UAE for air freight to UAE, allowing us to skip the queue for cargo pickup at warehouses. Our local logistics team is available to answer calls 24/7—even at 2 a.m. Shipments delivered in the morning will arrive by noon, and those delivered at noon will arrive by afternoon. We are truly worthy of being one of the top 5.
DL air freight to Middle East—everyone who uses it says it’s smooth and hassle-free.